Nature & More/Eosta, specialist in organic fruits and vegetables, launched its new product range Health Wonders – a new range of nutrition-rich roots that can deliver considerable health benefits. Health Wonders were launched at Fruit Logistica 2017, the world’s largest fresh produce trade exhibition, in Berlin, Germany on 9 February.
The range includes turmeric and ginger. At Fruit Logistica trade fair in Berlin the Dutch distributor satirised the communication style of “Big Pharma”. A few hundred “pill boxes” with turmeric and an authentic looking pack-age insert (which included two recipes) were handed out.
With some 60% of all diseases having health-related causes, fruits and vegetables can have an important role to play when it comes to proactive, preventative health care. Health Wonders will focus on a range of roots – including several that are not widely known – found to deliver positive health benefits, such as ginger, turmeric and ginseng.
Turmeric, the first root to be sold by Nature & More as a Health Wonder, offers health advantages both according to Asian medicine and western medicine. It is also the spice that gives a yellow colour to curry. In PubMed, the online database for medical scientific publications, more than 6000 publications about the turmeric and curcumin (the main active ingredient) can be found.
Eosta CEO Volkert Engelsman, said: “The whole health domain has been occupied for years by vested interests who are focused more on making money than helping people. The wisdom behind Health Wonders has been around for thousands of year and most consumers realise that their wellbeing depends on good food, so under the slogan, ‘Back to your Roots’, we decided to introduce this range of products.