As a young girl, Steffi Haazen found out early what food could do for her health. She had a serious case of eczema on her arms, for which no cure could be found. Untill she started eating probiotics at Anna Kruyswijk's advice. The eczema disappeared and never came back! Steffi was fascinated and later chose to study nutrition. As a registered dietician she started her own food consultancy and in 2019 published the book "Best before" (in Dutch: "Ten minste houdbaar tot"). Steffi developed the VitaPlate concept.
Anna Kruyswijk was trained as a doctor and studied the field of nutrition for over forty years. "During my medicine studies there was no attention for nutrition, so I started reading up on it. During my 30 years of practice as a general practitioner, my patients' nutrition has always been a point of attention. I stopped my practice in 2008 and since then I have applied myself completely to education in the field of nutrition and health." Anna developed the Foodfix recipes for Dr. Goodfood. She also treated Steffi Haazen successfully as a child.
About the Dr. Goodfood campaign
In 2018, Eosta launched the Dr. Goodfood campaign, being Europe's leading organic produce specialist. With consumer brand Nature & More as a vehicle, Dr. Goodfood highlights the importance of a healthy diet and preventive health care and helps consumers make healthier choices. From 2020 onwards, Eosta has joined forces with the Dutch organic supermarket chain Ekoplaza to promote healthy food and lifestyle choices.